Audience Engagement Research- Billboard

Billboard magazine is an internationally renowned entertainment magazine that focuses on the hottest music and trends in the music industry. Although they are not solely focused on rap/hip-hop our audience bases are similar in interests and age range. Both Rap Caviar and Billboard Magazine attract audience viewers that are a majority of 18-25 year olds that are influenced and interested in media, music, and fashion. Billboard Magazine uses promotion techniques such as social media, Billboard Events, and free newsletters to promote the Billboard brand and ultimately attract more viewers to all aspects of the Billboard brand. This is a smart technique in using mainly digital promotion techniques due to their young audience demographic which is constantly browsing the web making it highly likely that Billboard will attract a majority of their viewers through word of mouth around the web.

Billboard Events

Social Media

Billboard Newsletter