Audience Engagement Research- The Fader

The Fader and Rap Caviar have similar target audiences as they are constructed within the same community based around rap/hip-hop. Each magazine has a style and topics that appeal to the same audience. Audience members include mainly millennial men with very little female attraction. Our magazine audiences is targeting mainly 18-25 year old males. The Fader uses marketing techniques such as social media influence, a YouTube channel, and digital emailing newsletters. The Fader does extensive posting on the main social media platforms of Twitter, Instagram, and Facebook with huge followings on all accounts. They know their audience is young millennial and gen z population so as an intuitive business decision they put most of their efforts towards social media marketing. They also over extensive options on their website to free email newsletters and extensive subscription options to help promote both their digital and print versions of their magazine. I would adopt their style of marketing through persuasive social media posts to help promote my magazine, Rap Caviar.

Social media


































Newsletter

















YouTube