Distribution Research- Traditional Distribution

Magazines have been a staple of culture since the turning of the 20th century. The ways in which they have been distributed has changed with the introduction of digital media and its rapid growth. Magazine's traditionally would be distributed through a distribution company as a door-to-door sale. They would be done physically through mail and received at your house with a physical copy of your magazine that you either bought or subscribed too. Many times they were often distributed to vendors or stores also that sold them. But times have changed and digital media is now the king. Magazine companies and distribution companies have had to revolutionize with the times and figure out new ways to get readers to buy their magazines and with this has come numerous ways now that distributors can sell you that same magazine that you used to receive in the mail. For example, magazines are now being offered on eCommerce websites and are digitally distributed through their home website. These eCommerce websites are just one new way that distribution is being done differently today. A common process of the past and of today is "bagging" your magazine with relevant tittles and at locations and events that hold your type of audience. For example, Rap Caviar could pair with a contract magazine company and be distributed at events that would target our target audience such as, the Grammy's, Billboard Music Awards, or even at the Academy Awards. This new age of distribution has opened up to a multitude of ways for people to distribute whether it be self-distribution of through a digital distribution company the options are endless.