Distribution Research- Billboard Magazine

Digital magazine distribution is the wave of the future and Billboard Magazine is the face of this. Billboard Magazine utilizes a multitude of options to access and purchase their magazine digitally. you can purchase their magazine on a number of eCommerce websites ranging from Magazines.com to their own personal eCommerce website shop.billboard.com. These distribution websites are huge because they attract a large range of audience that is actively wanting to purchase a magazine. You can also see distribution of their magazine issues at newsstands, book stores, and chain retailers such as Walmart. Across all their digital media websites they rake in an online readership of 1.2 million monthly views. They circulate 17,000 magazines per week and their demand and status is only growing. They have established a huge online readership due to their renowned Top 100 and Top 200 sing charts that are the standard for the entire music industry. Therefore, they have remained relevant and have gained massive online appeal to see what tracks are the hottest out right now and leading more and more customers to their magazine. I would incorporate this method of using eCommerce distribution by starting and publishing my product through an eCommerce website.  Once that grows and gains some appeal and sales I would hopefully be able to transition into getting Rap Caviar sold in coffee shops, bookstores, and large retailers the same way Billboard magazines are.