Distribution Research- The Fader Magazine

The Fader magazine is an established rap and culture magazine within the music industry. It renowned history is part in due to their style, publishing, and distribution techniques. The Fader, in January of 2016 established a distribution deal with Caroline Distribution which is a distribution division of Capitol Music Group. From here the Fader's presence and growth has grown rapidly with the increase exposure due to online distribution. The print edition of the magazine reaches a circulation of over 565,000 and is known for giving some of today's top artists their first covers such as Kanye West and Kendrick Lamar. You can purchase the Fader magazine issues  on their eCommerce link shop.thefader.com. You can also find related articles to the magazine and even magazine articles on their online website thefader.com which leads to more coverage and ways to lead people to buy. Subscriptions of the magazine are also distributed through their online store at shop.thefader.com. You can see print issues of the magazine distributed in other online stores such as magazinecafestore.com and other online eCommerce websites where magazine readers frequent. You can also find different issues at local retailers, coffee shops, and library's. The Fader has even allowed customers to now download issues as they have set precedent with their 100th issue and they have found much success with this. Their 100th issue was downloaded digitally 1 million times in the first week and was,"the biggest growth we've ever had in our history" as stated by co-founder Jon Cohen. I would implement the digital downloading of Rap caviar by first establishing and creating a website for eCommerce products that would include purchase of individual issues, bundles, subscriptions, and merchandise.