Creative Critical Reflection- Question #2

"How will your product engage with audiences?" Well to figure that out I conducted research on three magazines within the same social industry as Rap Caviar to figure out how they engaged audiences. through my research I found that most use digital platforms such as social media or YouTube to interact and engage with their audiences. An effective plan that I saw was to be a consistent content creator for all platforms; YouTube, Instagram, Twitter, and even own their own digital platform. This constant creation of content keeps branding going and increases engagement between audience and brand. Due to my magazine audience and genre my marketing plan is mainly through social media. Rap Caviar's target audience is young and is heavily involved in the internet and staying connected through social media through sites like Instagram and Twitter. I plan to make posts informing about the magazine weather it be a photo from a photo shoot, tittle of an article, or a sneak peak at next issue's cover to help generate views and hype around the magazine.In order to market to my mass audience the rest of my marketing will also be online as well. I plan to create a banner ad promoting Rap Caviar on frequently visited sites that our readers would frequent such as Spotify, Footlocker, or even Dick's Sporting Goods web sites. These banner ads would be on sites that already attract a similar style audience in order to attract the most readers possible to the magazine.I also plan on creating a free newsletter along with a website that audiences can view and learn more about Rap Caviar's focus within the rap/hip-hop community. The newsletter would be free and give notifications to those who sign up on different aspects of Rap Caviar whether it be a new issue being released or just some general music industry news. The website would include exclusive articles, videos, and links exclusive to our online issue to bring more viewers to not only the print version but our online issue as well. On the other hand, my plan for distributing my magazine will merge traditional magazine distribution with digital magazine distribution. As set by precedent for many magazines I will follow the traditional method by signing with a distribution agency and marketing my magazine through retail stores and shops from Barnes and noble to even Starbucks. We will also have the option for a mail in subscription which is how magazines are traditionally distributed. On the digital distribution side of things I will create a website where it will be available for sale of single magazines and subscription options. This website will also feature bits of news exclusive to our online website and pieces from our issues to help market our product online. I also plan on creating a Rap Caviar app which will function as a place to find all the latest hip-hop and rap news. This app will also feature an option to purchase or subscribe to our magazine as another means of distribution.