Details/Facts
- Eight of the 10 most listened-to artists of the year came from the R&B/hip-hop genre, led by Drake, with 4.8 million album equivalent units (combined album sales, song downloads and streams), and Kendrick Lamar (3.7 million). Rap also experienced the second-highest growth of any genre, spiking 25% over 2016 and coming in just behind Latin music, which was up 30% in total volume.
- four of the five Grammy nominees for album of the year were R&B or hip-hop artists.
- But streaming surged in their wake, growing 43% with 400 billion streams total (compared with 252 billion in 2016).
- Streaming now accounts for 54% of total audio consumption, composing the majority of audio consumption for the first time ever. (For comparison, streams accounted for 38% of total audio consumption in 2016 and a mere 22% in 2015.) https://www.usatoday.com/story/life/music/2018/01/03/rap-overtakes-rock-most-popular-genre-among-music-fans-heres-why/990873001/
- R&B/hip hop represented 24.5 per cent of all music consumption in the US - the largest share and the first time it had led the measurement for a calendar year. Rock came in second place, with a share of 20.8 per cent.
- Eight out of 10 of the most listened to artists of the year fell into the R&B/hip hop category, as did seven out of 10 of the top albums. https://www.independent.co.uk/arts-entertainment/music/news/rap-music-rock-most-popular-genre-us-nielsen-music-report-2017-kendrick-lamar-ed-sheeran-drake-top-a8141086.html
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